Just as the name had to be colorful, so did the boxes themselves.
"I came across 'Caboodles,' which had a definition of 'a collection or clutter of things.' How perfect, I thought, for an organizer box." 5. "I was sitting in my bathtub reading a huge Oxford English Dictionary," she recalled. "I knew that the name needed to be colorful if it was to appeal to my target audience-teens," Mateer writes in Blueprint, and she wanted it to be a C word. SHE CAME UP WITH THE NAME IN THE BATHTUB. I became an employee of this company." Later in Blueprint, she acknowledges that she gave the idea away: "I was given something that money cannot buy-hands on experience … I often say that Caboodles was my college education." Mateer left Caboodles in the early '90s to start a competitor, Sassaby, that was purchased by Estee Lauder she did eventually return to Caboodles as a consultant.
CABOODLE LIGHT BOX FULL
"As I didn't have the capital required to launch a full product line, this manufacturer immediately took ownership of the brand and the products and invested all the capital required to create, market, and sell the product. " initially hired me as a consultant to create the line, market and develop the brand, set up the rep force and sell the product to the retailers," Mateer writes. The second manufacturer Mateer called ( Plano Molding, though she doesn't name the company in her book) was interested, and hired her to launch Caboodles. The first company she approached offered to use their tools to create the boxes, then backed out. Mateer writes in her book, The Caboodle Blueprint : Turn Your Idea Into Millions, that she began by researching all the companies that made tackle boxes. THE FIRST COMPANY MATEER APPROACHED REJECTED THE IDEA. When she relocated to California in the 1980s, Mateer wanted to start a business she recalled that she had once seen a model arriving to a photoshoot with a tackle box to organize her cosmetics, and an idea was born. THEY WERE INSPIRED BY TACKLE BOXES.Īlthough company legend has it that Caboodles were inspired by a 1986 People magazine photo shoot where Vanna White used a fishing tackle box as a makeup organizer, Caboodles were actually the brainchild of New Zealand native Leonie Mateer. (If you had one, you probably grew up to be the kind of person who hangs out in The Container Store for fun.) Now, the vintage organizers are back in stores. Need a hand? Call Caboodle and we’ll be happy to help.Teen girls in the late '80s and early '90s had to have a Caboodles organizer-the bright plastic cases filled with trays for organizing their makeup.
Go to your account page, book a date when you’re home and we’ll come and collect your boxes.
CABOODLE LIGHT BOX CODE
With the QR code you can easily photo-catalogue your belongings. Slip cardboard boxes (and oversized items) inside our large bags for protection. Pack cardboard boxes normally (max 25kg) and seal well. Log into your account page at click ‘Activate belongings’ and type in the digits of your user ID code on the carrier’s sticker. Please note: you don’t need to take a photo to activate it, just point the camera at it and hold still. If you have an iPhone, click on your camera icon and make sure the camera is set to “Photo” and not “Video”. if you’re storing oversized items like suitcases then we’ll send you one bag for each item too. The quickest way is to use the QR code (the little square barcode) that you'll find on the outside of the large Caboodle bag that comes with each cardboard box.
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